2019 and the start of (another) new era

I do love a great game of rugby.

Note, I didn’t clarify that statement with either a “league” or “union” caveat. I like watching both codes. I was brought up in Hull by a father who had played union as a Marine, but when he moved to Hull in the late ’60s, his mates took him to Craven Park and he began to watch league, and Hull KR in particular.

Growing up, he happily took me to Craven Park and also sat me down to watch union on TV whenever possible, hence my growing up with an appreciation for both codes.

It’s only been in the last 10 years that I’ve followed league in a semi-professional capacity as a journalist and have also covered a smaller amount of union in that time, the differences in the game have become more apparent off the field than on it.

League has always been the lesser of the two in the eyes of both the public and mainstream media. Just look at the amount of broadcast time given to the Autumn internationals on both terrestrial and satellite broadcasters.

From what I can gather, Sky has no interest in showing international league at all.

The BBC were practically given the rights to England v New Zealand and only showed England games from the 2017 World Cup, meaning that Wales and Scotland’s fans had to shell out an additional £9.99 for Premier Sports if they wanted to follow games live.

Broadcasters are falling over themselves to cover union. BT Sport has been showing three games on a Saturday covering the European cup alongside Channel 4, Channel 5 shows the Gallagher Premiership and the BBC will be showing the 6 nations alongside ITV until 2021.

All of Wales’ home matches will be shown live on the BBC, along with France and Scotland home matches. ITV will screen England, Ireland and Italy home games.

I think Sky have done a great job of standing still where broadcast of league is concerned. Yes, they trialled 3D league, but only gave it 6 or maybe 7 games. To be fair, Sky has all but binned 3D as a broadcast medium for live anything, so to even have had that small amount was something, but there is no longer a “Boots n All” show, and I’ve yet to see an advert for the new season on there.

The problem lies with the game still thinking its small, which, compared to union, it is.

I’m really hopeful that the new structure brought in by Robert Elstone and his team will mean that Super League undergoes a period of controlled growth, with clubs in the Championship and below having the chance to grow organically and that promotion and relegation in the old-fashioned new way of one up and one down.

I’m hopeful that Mr Elstone will at least put the new broadcast rights out to a much wider process than we are led to believe the previous one was.

League is in desperate need of a great season in 2019. We are (again) at the beginning of (another) brave new restructure.

What is needed is a competition where the playoff spots are changing all the way until the final day, as is the relegation spot. A competition where players become superstars outside of their home town, but who can (like Jonathon Davies 30 years ago) make headlines on the front pages for the right reasons in National papers.

Until league can compete with union on the screens of the UK, it will always be second best.

I don’t believe league will ever be as big as union currently is, there is too much of a gap to close in that respect, but I do believe that with the right management in place, and the right people making the off-field deals, we can at least compete when it comes to getting the product on screens in front of viewers and then we can start to get people into stadiums.

If people can’t see what’s on offer, how will they know where to watch?

This season, I should be providing coverage of Rochdale Hornets for Roch Valley Radio

I hope if you can’t be at the ground, you will join me online using the link above

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